Finished Digipak and Analysis

I have chosen these specific logo's backgrounds and pictures as I believe they best represent the story of our music video and also the personality of our band. For the bands name we chose 'AlienNation' as it's a take on the word 'alienation' and so creates the same meaning and feelings as the word its derived from. We chose this due to the fact that we wanted to connote that many of our target audience may have at some point felt alienated, however by changing the word to 'AlienNation' makes the band seem unique and unpredictable due to their views being represented as 'alien', when opposed to everyone else's. 

We chose the album title 'Beyond Earth' in order to stick to the alien theme as well as choosing cosmic backgrounds for a few slides of the digipak. The cosmic backgrounds used are dark, which signifies the negative emotions of the genre, but furthermore, the stars represent lights in the darkness which would represent the more uplifting side to the genre. The font used for the album title is quite scratchy and untidy, I chose to do this as many of the target audience will be into the grittier side of the rock/metal genre. 

Due to the fact that the album would, as you'd expect from the genre, feature songs with strong themes/language, I felt it was necessary to include a parental advisory sticker on the front of the album cover. Recognizing that audiences may already be a fan of the song 'How you remind me', I decided to put that the album featured our cover of the track on the front cover in order to gain the interest of audiences of the bands music video, as well as audiences of Nickelback themselves. I included this as audiences of Nickelback may want to here the bands take on the song/video. 

I chose to have a picture of the band performing as, during my research, I found that this was a recurring theme from digipak's and therefore, I decided to conform to the genre, making sure that I chose a image which represented all members of the band. By denoting more members of the band there is a greater chance of the audience forming a personal relationship with one or more of the members. Furthermore, I decided to add the picture of the female protagonist from our music video walking away from the male character, by doing this I create the enigma theory as audiences who haven't already seen the music video will wonder, firstly who the characters are, and secondly why the female is walking away from the man. An audiences who have seen the video will identify the image and so possibly desire to buy the digipak in order to hear the rest of the bands music.