Digipak Template

Template for the inside of a 6 panel digipak

Template for a 6 panel digipak flatplan

Inside of a 6 panel digipak template 3d

I have chosen to do a 6 panel digipak due to the fact that it allows me to present more imagery and pictures of the band to the audience. As well as this by using a 6 panel digipak I can present more information to the audience without making each panel too overwhelming, also it makes audiences more likely to purchase my product, as they will feel more satisfied that they are getting more for their purchase. The digipak is a much more modern alternative to a CD and this is another reason which will influence audiences to become more likely to purchase the product. 

I was also influenced on this decision through my research into Metallica and Stone Sour's digipaks. Having purchased both digipaks myself I believed they were much more beneficial to an audience member. The digipak for 'St.Anger' by Metallica denotes to me the important role a digipak can have in creating iconography for a band. Upon release the band were soon associated with the image of the red-bandaged fist. I wanted my product to have the same effect in order to make the band more recognizable. 'Audio Secrecy' by Stone Sour has influenced my decision to include an image of the band that isn't just a performance shot, after viewing the image of the band in the digipak audiences will feel like they have formed a more personal relationship with the members due to the fact that they have seen them on a more common ground rather than just constantly seeing them on stage or in other performance shots. 

By having a digipak, i'm conforming to the direction which the genre is taking as, in today's music market, it's becoming increasingly popular for rock/metal bands to release digipaks. New releases such as the digipak for Slipknot's "The Gray Chapter" remained on top of Play.com's 'top new releases' category, ranking higher than the regular CD case. Too add to this, I believe that in a time when it's so easy to just download an album from iTunes, artists need to give audiences a reason to buy the album in a hardware format, and as a result I feel that a digipak is key in order to maximize the possible target audience.