Analysis of Stone Sour's Audio Secrecy Digipak

Outside Back Cover

Outside Front Cover

Outside Open Panel

Inside Bonus CD Panel (Right)

Inside Booklet (Central)

Inside CD (Left)

Stone Sour's 3rd studio album 'Audio Secrecy' was released in 2010 and saw mass sales across target audiences similar to my own. The entire digipak has been made to look like crumpled pieces of paper with very detailed ink sketches on them. The ink look along with the crumpled paper makes the album look very vintage, the same is connoted by many of the furnishings which are depicted around the cover. 

The front cover, when deconstructed is very basic, which as my questionnaire states, is a desire of my target audience. You have the bands signature logo of the two back to back S's central to the cover. Above and below this is the bands logo with the stereotypical typography that has been used with for over a decade. Below it, is the album title, in each of the 4 corners there is an ear depicted in what looks similar to a seal of approval. I believe that this is a connotation intended by the band in order to indicate to the audience that when they hear the album they will approve of it.

The back Cover has the track-list in what appears to be a mirror. The text also promotes the fact that the digipak comes with multiple bonus' for the buyer. In the left corner there is information about the band and record labels website as well as necessary trademarks. On the other outside panel there is a picture of the band and as you would expect the only 2 members who are looking at the camera are Corey Taylor and Roy Mayorga. This would be expected as these two are already known worldwide from the inter textual reference of them being in the band Slipknot. This relates to Blumler & Katz' audience relation as they will previously know the individuals from a more popular band and so audience will buy the digipak as they already know what to expect from their music. 

The inside CD is very much a replication of the front cover but this time it is predominantly in white.The CD features the bands logo as well as the signature back to back S's icon that is associated with them. The bonus CD which offers a video of a few live songs performed during one of the bands shows, as well as a mini-documentary of how the album was recorded, this is a direct contrast to the regular CD as it is much more simplistic, mainly black and the logo is on a much smaller scale and this time the name of the album is at the top of the disc,

The final panel in the Stone Sour 'Audio Secrecy' digipak is the booklet panel. When opening the digipak, the most central thing audiences will see is the booklet, alongside this is a leaflet which offers you free content if you go to the bands website, which for some, may be an added incentive to buy the digipak instead of a downloadable copy or a CD. The booklet continues with the theme of dull colors following the theme of the digipak. Although, the booklet is very detailed with information such as lyrics for all 17 songs (Including the 3 bonus tracks only available with the digipak), credits, who the band would like to thank, how venues could book the band, how the band can be contacted, their record label, images and much more.