Pre-Production Focus Group

Music Video Focus Group - Kyle & Mitchell

A key part of our primary research was holding a focus group. Conducting this enabled myself, and my group to gather accurate demographics about our target audience, whilst gathering feedback and opinions on our ideas.

By voicing our ideas about the music video in terms of characters, plot, colour manipulation at the editing stage and camera shots/ angles, our audience of media peers could voice their opinions, helping us to finalise any good idea's and eliminate the undeveloped/negative ones.

The group decided that our first focus group should be amongst media peers due to the fact they had a wider knowledge of the industry and could give us a more accurate/professional view toward our initial ideas, whilst apply more conventions.

Juxtaposing this, we also created a focus group with members of the public so we had a wider range of feedback and could determine a more mass target audience as opposed to the local niche.