As a group we decided to create various mind maps in order to further explore our target audiences Psychographic and Demographic profiles. This would give us a greater understanding of their background, lifestyle and interests. We decided the target audience would be likely to have little religious values, or possibly atheists; also their psychographic profile would likely to be similar to that of a 'Struggler'.
In terms of Demographic profile we decided the target audience would be British Young adults (18-30), living in urban areas. Their race would stereotypically be white, and gender would be all.
The sexuality of our target audience doesn't need to be fixed, however due to the plot of our music video we feel it would more easily be relatable to heterosexual couples.
No comments:
Post a Comment