The main image is shared with the album of the band being stood in the field in their easily identifiable costumes, which they have became famous for. The bands logo is what stands out the most on the poster and will be what attracts their audiences to the otherwise dull coloured poster as they will see the specific typography and instantly know the band that it represents. As well as this there is the iconography of the 9-pointed star (the 9 points represent each of the bands 9 members) faded across the entire poster. This star is used continually by the band and so will be easily recognisable to any member of the bands target audience.
The main aim of this poster is clearly, to sell tickets and the designer of the poster has done this by providing as much information, about where the band will be playing and where to get tickets from. Adding to this the placement of text is key to selling tickets exemplified by using half the poster to denote UK tour dates, their venues and a phone number for contacting each specific venue. Furthermore, at the bottom of the poster there is information of websites which distribute tickets Feeding audiences with this crucial information led to the majority of venues selling out of tickets.
Finally there is the aspect of self-promotion of the poster, the largest piece of visual text is the headlining band, Slipknot's own logo. The use of a brighter colour helps to highly contrast the dark, stereotypical, rock genre background; whereas the supporting artists 'Machine Head' and 'Children of Bodom' have their logo's paced in a smaller size which helps to further make the headlining band, Slipknot's logo, stand out. . Slipknot have further promoted themselves at the bottom of the poster by using white text stating that their new album is now available to buy which is informative to audiences as it will remind them to purchase the album whether or not they by tickets to the tour, making the poster successful in more ways than one.
All of these aspects of the poster make it very informative to the audience of slipknot and provide them with all the knowledge they need to know about where and when they can see the band perform. The less needed knowledge of who has presented the tour and who the booking agency for the band are is in a much smaller font at the top of the poster with their logo's in the top corners; this is information that you would expect to be disregarded by the audience.
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